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Take courses on the latest business trends, taught by industry experts. Find a partner in our global community of service providers who can help you grow. Propose a new marketing campaign or contract with this marketing proposal template. Whether you are pitching a branding, marketing, or advertising campaign, you need to create a proposal that explains how you will help your client promote and expand their business.

You can adapt this template to suit just about any marketing project. HubSpot Tip: Every proposal should be client-centered, so be sure to update this template to meet the specific needs of your customer. Whether you are submitting this proposal to a long-time or brand new client, it is always a good idea to provide a brief introduction to your company and team.

No more than a paragraph is needed. Include key information like when and by whom your marketing firm was founded, what your major strengths are, and any similar work that you have completed in the past.

Be broad. Include all of the kinds of services you offer, even ones that you might not be proposing to this client at this time. You can organize them in a bulleted list like the one below. In this section, you should provide information on the relevant skills and experience of your proposed team members. Provide brief profiles of each of the staff who will work on this project, indicating their name, title, role on the project, special skills, relevant qualifications, and education. You can also mention successes on similar work in the past.

Consider organizing this section with bullets, as shown below. HubSpot Tip: You can include professional headshots for each of your team members to personalize your proposal. Be sure that the look of the photographs is uniform across the team members and matches the overall design of the proposal. Begin by giving an overview of the project.

Items you might discuss include the situational analysis, challenges and issues, and the target market and customers. This section should set the stage to introduce your proposed solution. Explain to the client the activities you will undertake in order to meet their needs. If possible, break the activities into phases. You should also indicate any deliverables that will be submitted to the client under each phase. Organize these items in a table like the one below.

In some cases, just a table may suffice, but you might also consider including additional narrative to explain your methods more fully. In a paragraph or two, describe what your proposed solution will achieve for the client. Try to ensure that your outcomes are measurable. Provide a brief explanation of how you will evaluate success on this project. HubSpot Tip: If there are key parts of the project that the client will be responsible for, be sure to indicate them in your proposal.

After describing the steps in your project plan, you should align them to a timeline to show the customer how the project will unfold and when each step will occur. Including a schedule boosts your credibility and shows the client that you have a plan for executing the project on time.

You can use a simple table, like the one that follows, to depict the project schedule. HubSpot Tip: Be sure to set reasonable deadlines. It is much better to turn in a product early than to set an unreasonable deadline and be forced to make a late submission!

This section should outline the cost to the client of all of the necessary activities and items to complete this marketing project. Some of your costs might be billed with an hourly rate and others might be charged as a flat fee. Keeping with the same organization by Phase and Activity that you have used throughout the proposal, present all of the costs clearly in a format like the one below.

HubSpot Tip: Accuracy is important! Consider reproducing this table in a spreadsheet program like Microsoft Word and doing the calculations there, then copying them into the template. Nothing looks more unprofessional than a math error in the middle of your proposal! Make your contact information impossible to miss, in case the client has any questions as they review your proposal. Include multiple ways to get in touch with you quickly, for example, an email address and a phone number.

HubSpot Tip: Make getting in touch as easy as possible for the client. If they prefer to speak by phone, give them a number at which they can reach you anytime during the workweek. Explain the next steps required to approve the proposal. HubSpot Tip: Including signature lines directly in the document can speed up the approval process by limiting the number of documents that need to change hands. At Communication B2B, we specialize in an innovative approach to SEO that uses white-hat tactics to put your website at the top of your target audience's searches.

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In this section, you'll find a pricing table that includes the digital marketing services that I feel are appropriate based on our previous discussion. If you have any questions or comments, feel free to type them in to the right of the proposal and I'll receive an immediate notification. If you agree that the services and price below meet your expectations, go ahead and complete this document via electronic signature at the bottom of this page.

Once I am notified of your signature, I'll reach out to schedule a kick-off call so that we can get things started.